Brand Strategy
OVERVIEW
‘We don’t need a brand strategy’ – no brand has ever said that.
On the contrary, many brands have said that. Only to complain later that they didn’t get the results they expected. And at some point, they still have to deal with their strategy.
In fact, your brand strategy is the foundation of your business and how you communicate it to your customers. That’s why it’s one of the best dollars you can spend on growing your company.
Contrary to popular opinion (at least in some sectors), brand strategy is not a multi-page Word document that no one needs or really reads.
A brand strategy is a clear goal and a path to achieve that goal.
A clear direction for consistent growth, rather than throwing spaghetti at the wall and seeing what sticks.
In the long run, a brand strategy can save your business time and money. Your team knows what to do, how to do it, who your ideal customer is and how to communicate your product or service in a way that meets their needs and is also a brand. This way, your brand can grab your customers’ attention.
Strategic Workshops
During the workshop we will ask you a series of questions about your brand, your aims and objectives, your competitors and even details about your products and services.
You and your team know your business best. We make the most of this knowledge to develop a brand strategy that reflects the essence of your business.
Research
In addition to receiving information and data from your company, we conduct our own research on your market segment. In particular, we check how your competitors communicate and what potential customers are looking for. However, we do not limit ourselves to solutions for a single sector, but look for innovative ideas that will make your brand stand out.
Brand positioning
Brand positioning is simply how customers perceive your brand compared to others. For this perception to match your expectations, the visual, communicative, functional and emotional aspects of your brand need to match. Don’t worry, we can help you.
Brand language
A brand is not only about logos and visual identity, but also about how it communicates with customers through words. A brand communication strategy must therefore clearly define this element and align it with other elements. This is why we integrate brand communication strategy into our strategic activities.
Brand strategy – case studies
SEE THE STORIES OF CLIENTS FOR WHOM WE HAVE ALREADY CREATED A BRAND STRATEGY
Your brand should generate far more profit than you spend on design. This can be the case if you design with your personality, values and history in mind, but with future growth in mind.
We identify what’s holding you back and offer proven solutions to get you closer to your goals.
At JPEG, we have been involved in the development of brand strategies in a wide range of sectors and at different stages of business development, from image and communication refreshes to completely new brands.
Answers to the foremost controversial questions around
brand strategy
Regularly, you would like to save around half a day for key workshops. In spite of the fact that, depending on the scope of our joint exercises, this time may be somewhat longer. If we begin working together, we are going unquestionably let you know particularly and orchestrate a date that suits us all.nnWe lean toward to meet in genuine life, in spite of the fact that there's too the alternative of online or cross breed workshops. Everything is debatable..
After the workshop, we prepare a presentation with the most important elements of our brand strategy:
Unique Brand Proposition (commonly known as UVP),
Brand positioning
Communication analysis of the most important competitors
Brand personality,
Brand values
Brand development goals and direction
Guidelines on brand language and visual definition,
Preliminary slogan proposals.
Brand differentiators in the market.
Depending on the agreed scope of work, visual identification and branding proposals are also made to set direction.
Tone of voice is a term for the brand's voice (or rather tone of voice), i.e. the way the brand communicates with its customers through text.
Depending on the brand's personality and character, target audience and communication channels, brands can speak in different ways (e.g. colloquial, industry-specific, more formal or slang, etc.).
Identifying how a brand communicates with its customers will help marketing teams create consistent copy across channels, including
Website
Social media
Email communication
Sales offers
etc.
Depending on the agreed scope of work, we can also offer visual identification and branding.
Simple answer: It depends.
A little longer, but it depends on
Whether your current brand strategy is working from a business perspective and delivering the expected results (if not, we can help you find out what's not working and help you improve it)
Whether there are significant changes to the brand (e.g. changes in target groups, entering new markets (e.g. overseas), etc.)
Do you need an external expert opinion to assess your current brand strategy?
Whatever the case, we can help you.
We can start our cooperation with a brand audit.
A brand strategy lays the foundation for a brand to function in the target market. It includes, among others
The characteristics of the target group - not only in demographic terms, but above all the needs that the brand, product or service is trying to meet.
The brand's own characteristics - its character and personality, its main features and values, the way it solves customer problems, etc.
The brand's positioning in the market - in which market segment it is located and what exactly it offers to its target customers, Unique brand proposition (i.e. unique value proposition, i.e. the brand's own value proposition).
Brand slogans (also known as claims) that express the brand's UVP in a memorable way.
Branding and visual identification.
A plan for communicating all this across different marketing channels (i.e. a brand communication strategy that feeds directly into the brand strategy).
A brand strategy is also a brand development strategy. That's why we help you build your brand in a way that leaves you open to reaching new goals in the future and makes it easy to evolve your brand as your business develops.
A brand communication strategy includes a detailed description of how you want to communicate your brand to potential customers and how you want to implement your strategic premise. It includes:
The marketing communication channels to be used and their intended objectives (e.g. to increase brand awareness or sales).
The brand messages you want to emphasize to individual segments of the target audience (so-called customer personas) in every channel and at every stage of the path to purchase.
Brand communication language (tone of voice) and visual communication aspect.
Communication analysis of the most important competitors
Please contact us first.
We will discuss your goals and let you know what you need to do to prepare an effective brand strategy that will be memorable.
