Social Media
OVERVIEW
The texts outline strategies for effective digital marketing, emphasizing personalized campaigns, organic traffic generation, content marketing, Google advertising and SEO techniques.
The importance of adapting social media campaigns to socio-cultural parameters is emphasized and customized ads on Facebook and Instagram are used for targeted promotion.
It also highlights that content marketing focuses on organic traffic, visitor retention and search engine optimization through keyword research and conversion rate optimization.
The report also discusses the benefits of content marketing such as increased visibility and website value. It also outlines the benefits of Google ad campaigns that generate quality leads and highlights the importance of personalized content and targeting.
Finally, it highlights the importance of advanced SEO techniques such as meta tags and content structuring to increase search engine visibility and attract relevant traffic.
Social Media Campaigns and Optimization
These campaigns can be divided according to socio-cultural parameters and adapted to specific objectives. Facebook and Instagram ads can be fully customised, allowing for mailing lists and retargeting campaigns. Social media campaigns can promote an organisation and its offerings, drive traffic to specific landing pages, and integrate Facebook and LinkedIn IDs into multiple pages.
Content Marketing Strategy for Organic Traffic
JPEG offers a content marketing strategy that focuses on getting organic traffic, retaining visitors and attracting search engines over time.
First, we conduct keyword research, optimize your content for search engines, and then use conversion rate optimisation (CRO) techniques to convert visitors into paying customers. JPEG approach ensures the long-term success of your business by ensuring organic traffic, qualified leads, multimedia content and better results over time.
Key Benefits of Content Marketing
Organic marketing, quality content, and strategically distributed keywords across text, photos, and images. Multimedia content to promote the organization, its vision and applications. Content that attracts visitors and shows that Google likes its search results will improve over time, increase the visibility of the results and increase the value of other pages on your site.
Google Ads Campaigns Overview
Google Ads campaigns can benefit large and small events and businesses by generating quality leads with minimal investment. In addition, you can post display ads on different platforms, such as major newspapers and professional blogs. Personalization programs can increase the effectiveness of a campaign by directing visitors to a landing page designed to take action. Google Ads allows businesses to promote their business by tailoring their targeting and content to local topics.
SEO Techniques and Strategies
Advanced SEO techniques and strategies are essential for attracting relevant traffic to Google searches. Meta tags that contain relevant information are essential for effective search engine optimization. Content structure and development increase the likelihood that the content will be relevant to search engines.
Do you want to know if your brand is reaching its full potential? What could be improved to make it more memorable? Or what role does your brand play in your company’s profits not reaching the expected levels? We can help you find the answers.
We have worked with brands in various industries and know effective solutions, from signage design to market positioning and meeting the buyer’s needs. Our experts look at your brand and market segment with an expert eye and propose solutions for your brand to use its full potential.
As outsider experts, our daily exposure to brands and marketing materials allows us to see things that are hard to see from the inside. These fresh perspectives make a big difference.
Do you want to know if your brand is reaching its full potential? What could be improved to make it more memorable? Or what role does your brand play in your company’s profits not reaching the expected levels? We can help you find the answers.
We have worked with brands in various industries and know effective solutions, from signage design to market positioning and meeting the buyer’s needs. Our experts look at your brand and market segment with an expert eye and propose solutions for your brand to use its full potential.
As outsider experts, our daily exposure to brands and marketing materials allows us to see things that are hard to see from the inside. These fresh perspectives make a big difference.
Social Media – case studies
SEE THE STORIES OF CUSTOMERS WHO HAVE ALREADY USED A Social media AT JPEG
JPEG takes care of your brand comprehensively:
Your brand should generate far more profit than you spend on design. This can be the case if you design with your personality, values and history in mind, but with future growth in mind.
We identify what’s holding you back and offer proven solutions to get you closer to your goals.
At JPEG, we have been involved in the development of brand strategies in a wide range of sectors and at different stages of business development, from image and communication refreshes to completely new brands.
Answers to the foremost controversial questions around
brand strategy
UX stands for 'user experience' in English, and UX design is nothing more than designing the experience of people navigating a website or mobile app, for example, to be as intuitive and seamless as possible.
UI stands for 'user interface'. UI design is literally the design of interfaces such as websites, mobile and web applications.
To design a good user interface, you first need to design the user experience User experience design is the design of the entire user experience, including the user journey User experience designers understand the needs of the user and how the application or website will work as a whole, i.e. how users use it, what functionalities they need and how they navigate through these functionalities step by step.
UI design is the specific design of the interface of a particular application, including all the technical details related to, for example, the layout and appearance of buttons, typography, colors, contrasts, etc. It is the reflection of the user experience in specific elements of a particular interface, together with the visual identity of the brand.
The user journey is at the heart of the UX design process. The user journey, as the name suggests, reflects how your customers interact with your brand, for example with your website. It is a kind of map that shows how users navigate and how you can easily guide them to a destination (e.g. a purchase in your online store).
Prototyping is the creation of an early version of a website or mobile app that is more than a static website design, but is not yet a coded final product.
During this phase, the user directions and functionality of the website or app are planned and demonstrated. We also test them with the client and their customers to see how they can be further improved.
We divide the website creation work into sprints, after which we present the created work and collect feedback from the client.
First, we define the expected functionality and the main goals of the website.
Next, we define the architecture of the website (features and number of subpages and relationships between subpages).
We then move on to the design of the homepage, which represents the overall style of the website.
Only after the client gives approval, we move on to the production of the next subpages.
We divide the production into sprints, then we present the production and get feedback from the client.
