Visual identification
of the brand
OVERVIEW
How do you want people to feel the first time they see your brand? And then every time afterwards?
Indifferent? Bored? ‘Oh, just another [insert industry or product] brand’?
No? That’s how we think.
To get customers interested in or engaged with your brand, you need to pay attention to the first touchpoint. That’s when you need branding to get and keep attention.
Branding is more than a name, logo, colors and fonts. Branding is bringing together various elements such as a name, logo, colors and fonts to create a whole. Your brand is consistent with your company’s values, history and future goals. A strong position in your industry and a future that creates a presence in the hearts and minds of your current and potential customers.
We are your partner in creating a brand and visual identity that captures the essence of your brand and meets the needs of your target audience. And with a unique style. You don’t necessarily have to follow a passing design craze. But it’s always rooted in the brand’s DNA and backed by tried and tested design solutions that transcend industries.
We’ve helped our clients create many memorable brands that have driven business growth.
We’re committed to ensuring your new or refreshed brand and visual identity is a profitable investment.
Key visual
Key visuals apply to all your company’s marketing materials. That’s why we pay close attention to your key images according to your brand strategy and needs. They should be memorable at first glance for the recipient and clearly express who they are.
Brand manual
For branding purposes, create a brand guide that details all elements of your brand’s visual identity. This is like an instruction manual for your team and future contractors, and ensures that your brand’s visual communication is always consistent, no matter who creates it and on which channel.
Brand audit
Your brand is already out there but you want to refresh it? We will examine your current identity both in terms of brand design best practices and what is currently happening in your industry. We will identify areas for improvement and propose tailored solutions.
Logo design
Designing a good logo is a bit more complicated than it seems. But don’t worry, we can take care of the technical details. Your logo should reflect your brand personality and unify all your marketing communications, from your website to your accessories. It should leave no doubt about who you are every time it is used.
Branding and brand visual identification – case studies
SEE THE STORIES OF CLIENTS FOR WHOM WE HAVE ALREADY CREATED BRANDING AND VISUAL IDENTIFICATION.
JPEG takes care of your brand comprehensively:
Your brand should generate far more profit than you spend on design. This can be the case if you design with your personality, values and history in mind, but with future growth in mind.
We identify what’s holding you back and offer proven solutions to get you closer to your goals.
At JPEG, we have been involved in the development of brand strategies in a wide range of sectors and at different stages of business development, from image and communication refreshes to completely new brands.
Answers to the foremost controversial questions around
brand strategy
Branding is the set of elements that make up a brand's visual identity, including the brand name, logo and its various variations, colors, fonts and key visuals.
It also includes elements such as:
Brand history
Values
Product design
Competitive positioning
Communication style (including verbal)
Successful branding means that even if the brand name (or logo) is not visible, customers can easily recognize it as your brand. This is what we aim for when we build our brand identity and image.
Brand visual identity is, as the name suggests, all the visual elements that make up a brand:
Logo
Color palette
Typography
Templates for graphic materials (e.g. proposals, brochures, product packaging, social media graphics, etc.)
The visual identification of a brand is a branding tool and a broader concept.
Branding also includes other elements such as the brand name, the way of talking to customers, the brand slogan, etc.
In essence, it is everything that makes up the customer's brand experience, including how that experience differs from other similar brands in the market.
Key visuals are the primary graphic motifs that appear in marketing and sales materials:
Logo
Color palette
Typography
Templates for graphic materials (e.g., offers, leaflets, product packaging, social media graphics, etc.)
In other words, everywhere your brand exists.
Key visuals can include elements such as
Illustrations in a specific style
The nature of the photo, framing, colors, etc.
Layout of graphics relative to text
Typography
etc.
Note: A key visual is not a logo; it is not one graphic file or one illustration, but as the name suggests, it is the visual key to your brand or specific campaign. Even without a visible logo, your brand is immediately recognizable because of this key visual.
If you want your customers to recognize everything about your brand at a glance, key visuals can help.
This way, customers notice immediately:
Products on store shelves
Posts while scrolling through Instagram
Stands at trade fairs (even remotely).
Depending on the scope of our cooperation, the brand handbook may include the following elements:
Brand attributes (if a brand strategy is also produced)
Technical details of the sign (e.g. area of protection, minimum size, structure of the sign)
Logo reformatting
Typography
Color
Recommended photo styles
Visualization/mock-ups
Color variations
Construction netting
How to draw
Gradients of elements
In short, it helps your team, other agencies and collaborators ensure consistent brand communication across all channels.
The time from workshop/briefing to presentation is usually four weeks.
Please contact us for a precise quote.
We start with a workshop and brief to define strategic assumptions, gather specific needs, define objectives and gather as much inspiration and ideas as possible.
Our designers then research, test and check different solutions and finally present a proposal:
Design a new brand logo
Design of a graphic motif (key visual) for visual communication
Color palette
Typography
Visualization of identity in different spaces.
This allows you to achieve an alternative vision of the brand that expresses the same values in different ways.
We start with a workshop and brief to define strategic assumptions, gather specific needs, define objectives and gather as much inspiration and ideas as possible.
Our designers then research, test and check different solutions and finally present a proposal:
Design a new brand logo
Design of a graphic motif (key visual) for visual communication
Color palette
Typography
Visualization of ideWe price our work on a project basis, depending on the scope of work. Please contact us to discuss how this could look for your brand.ntity in different spaces.
This allows you to achieve an alternative vision of the brand that expresses the same values in different ways.
