UX/UI OVERVIEW
A great, eye-catching brand, but no one knows where to click or what to do next? That’s not how we do it.
Yes, first impressions are very important. It’s the moment when potential customers decide whether to consider your offer or not.
But this is only the beginning of their experience with your brand on your website, online store or mobile app.
At JPEG, we help you create a memorable brand.
But we make sure that a memorable brand doesn’t include the inevitable disappointment of not finding what you’re looking for.
That’s why we focus on user experience when designing web interfaces and brand materials.
User journey
Getting to know your brand, for example visiting your website, takes the potential customer on a journey. A well-designed user navigation, reflected in an intuitive interface, will determine whether he or she reaches the destination or falls along the way, determined never to return.
Design system
A consistently designed brand is reflected in the little things like icons within a website or app, a header hierarchy with consistent typography, clearly and consistently marked links and intuitive buttons. Nothing is left out that will affect the buyer’s experience.
Motion design
We know the different ways and tools to improve your brand and user engagement. When designing the interface of your website or app, we offer various solutions, including animations and interactive elements that provide a better user experience.
Prototyping
Before the final product is created, a fully functional prototype is prepared that accurately reflects the target website or application. This ensures full functionality without ambiguity before coding begins.
UX/UI design – case studies
SEE STORIES FROM CLIENTS WHO HAVE ALREADY USED OUR UX/UI DESIGN SERVICES.
JPEG takes care of your brand comprehensively:
Your brand should generate far more profit than you spend on design. This can be the case if you design with your personality, values and history in mind, but with future growth in mind.
We identify what’s holding you back and offer proven solutions to get you closer to your goals.
At JPEG, we have been involved in the development of brand strategies in a wide range of sectors and at different stages of business development, from image and communication refreshes to completely new brands.
Answers to the foremost controversial questions around
brand strategy
UX stands for 'user experience' in English, and UX design is nothing more than designing the experience of people navigating a website or mobile app, for example, to be as intuitive and seamless as possible.
UI stands for 'user interface'. UI design is literally the design of interfaces such as websites, mobile and web applications.
To design a good user interface, you first need to design the user experience User experience design is the design of the entire user experience, including the user journey User experience designers understand the needs of the user and how the application or website will work as a whole, i.e. how users use it, what functionalities they need and how they navigate through these functionalities step by step.
UI design is the specific design of the interface of a particular application, including all the technical details related to, for example, the layout and appearance of buttons, typography, colors, contrasts, etc. It is the reflection of the user experience in specific elements of a particular interface, together with the visual identity of the brand.
The user journey is at the heart of the UX design process. The user journey, as the name suggests, reflects how your customers interact with your brand, for example with your website. It is a kind of map that shows how users navigate and how you can easily guide them to a destination (e.g. a purchase in your online store).
Prototyping is the creation of an early version of a website or mobile app that is more than a static website design, but is not yet a coded final product.
During this phase, the user directions and functionality of the website or app are planned and demonstrated. We also test them with the client and their customers to see how they can be further improved.
We divide the website creation work into sprints, after which we present the created work and collect feedback from the client.
First, we define the expected functionality and the main goals of the website.
Next, we define the architecture of the website (features and number of subpages and relationships between subpages).
We then move on to the design of the homepage, which represents the overall style of the website.
Only after the client gives approval, we move on to the production of the next subpages.
We divide the production into sprints, then we present the production and get feedback from the client.
